APR 2026

What If Finding Was More Valuable Than Following?

We follow thousands of accounts. We are constantly consuming.

But we remember almost nothing.

What if instead, there was less to find and more to discover?

What if culture was rare enough that finding it meant something?

What if you couldn't subscribe to a feed, but instead had to actually search?

If you had to pay attention. If you had to move through the world differently. To look for what you wanted in places you had to go.

How would that change what we valued?

What would matter if we couldn't just endlessly consume what was served on our feeds?

What would change for you?